The Relationship

At the request of the student researchers, who were all students in the Creative Advertising Program, the following question was added to the study:

“If your smartphone was a person, what type of relationship would you have?”

Over 2500 students responded to this open-ended question. The answers to the question paint an interesting picture from an ethnographic perspective and indicate a very strong attachment to their phones.

Click here for the text version of the Their Relationships With Their Phones poster.

Click here for the PDF version of the Their Relationships With Their Phones poster.

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